Modest fashion refers to a fashion trend for women of wearing less skin revealing clothes, for different reasons not just a simple matter of covering up; it could be for religion, ethnicity or personal preferences.
Dressing modestly is not simply putting on a long sleeve shirt with loose pants, it encompasses a wide variety of styles usually include long hemlines and sleeves, high necklines, loose and non-transparent clothes.
Why modest fashion is becoming a trend?
Modest fashion is a recognized trend nowadays; the beauty of modest fashion is that it doesn’t belong to one group anymore and it is no longer defined for conforming toward religious requirements only.
It has developed into an inclusive trend and has made its way from the street wear to models and artists to adapt, especially through fashion influencers on Instagram have made it look more wearable and accessible for everyone.
The reasons why women prefer to wear modest clothes are because they feel confident, comfortable and fashionable and can stay on trend at the same time, also some women choose modest clothes because they don’t like to show a lot of their skin. On the other hand a lot of pieces of modest fashion never go out of style.
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Where modest fashion came from?
This clothing style was worn by women across several cultural and religious backgrounds not only Muslim ones they have opted to wear it for years. It has transformed through history, yet kept its primitive essence of elegance, length, and style.
The trend can be primarily traced back to the Islamic Empire at the eighth century as the requirement of Muslim women to cover up. Then there are the robes, shawls and kaftans of the 14th century at the Ottoman Empire. Also if we go back to Britain in about the 1950s modest fashion was the norm. Everyone had long hemlines and long sleeves, Even the Farthingale skirts of Queen Elizabeth I in the Elizabethan era in England are considered modest fashion.
Even queens nowadays continue to wear modest clothes like Queen Rania Abdulla and Queen Elizabeth II and Duchess Catherine, Meghan and others; the reason is that this is the royal code to show them luxury.
Which brands included modest clothes in their collections?
Years ago modest clothes were barely available at stores, instead women used to buy clothes and tailor them to become modest by adding extra fabric or sewing slits together, there’s no doubt that the clothes industry has moved in a more positive direction to modest clothes nowadays. Designers and brands are releasing collections that are modest for hijabi and non-hijabi women and they got big profits and success; like Nike, Asos, Mango, H&M, Dolce & Gabbana and others.
How can we realize the rise of modest fashion?
While modest styles and individual pieces have been visible on runways in Europe for the past couple of years, designers are now creating entire labels dedicated to fashion-conscious modest dressers.
Demand for modest fashion is apparent to the extent it even has its own fashion week since 2017. Dubai Modest Fashion Week will be the 7th edition this year of global Modest Fashion Week event series after Istanbul, London, Dubai, Jakarta, Amsterdam editions with 2 Billion media reach including New York Times, BBC, Vogue, featuring a diverse array of luxury and contemporary fashion brands.
By: Yara Sinokrot
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