The Big Four Fashion Week
How many Fashion Weeks are in a year?
Each fashion week is usually held twice a year for women’s fashion, one for the fall and winter fashion shows, which takes place between February and March.
he other in September and October for the summer and spring fashion shows.
As for the men’s fashion shows, the fashion weeks are held in Milan and then Paris in January for the fall and winter collections, and in June for the summer and spring collections.
In succession, the Big Four Fashion Weeks begin in New York, then continue in London and Milan, before they end in Paris.
The Big Four Fashion Weeks
Paris fashion week
It is unknown when the first Paris Fashion Week was named. Actually Paris Fashion Week was held in the early 1940s.Paris, the city of lights, is closely related to fashion. However, the event itself was organized and held annually under the name of fashion Press Week.
The first fashion week in Paris as we know it today was in 1973. It was a result of the continuing tug of rub between New York and Paris, and the show was held in the Palace of Versailles.
New York Fashion Week
In 1943, in an attempt to draw attention to American fashion designers and enhance their position.
Journalist Eleanor Lambert took advantage of World War II, and the difficulty of holding fashion shows in France, so she invited journalists to New York where fashion shows organize. It was announced that ‘Press Week’ was coming to the city.
The fashion shows reached 53 shows, held at the Plaza Hotel, and was a successful week par excellence.
In 1944, the first official New York Fashion Week calendar was launched, bringing together the events of Fashion Week into one comprehensive guide for everyone interested in the fashion and fashion industry.
From then until now, New York Week has continued to be held twice, one in February and in September each year.
Milan Fashion Week
As in New York, Italian aristocrat Giovanni Battista Giorgini was inspired by the success of Lambert and the success of the new concept of Fashion Week. So, he took the opportunity to invite the national press to display the season’s collections in 1952.
Giovanni organized a series of shows at the famous Palazzo Pitti in Florence.
Italian fashion has taken center stage in the fashion world, as famous designers. such as Emilio Pucci and Missoni, have found an exciting new platform for their designs.
Nearly two decades later, the huge success of Florence Fashion Week has exceeded the capacity of any place, even the city’s small airport can no longer accommodate visitors from all over the world. So, it decided to move it to Milan in 1958, and held twice a year.
London Fashion Week
London Fashion Week started rather late. In 1984 the first fashion week took place in the car park of the Commonwealth Institute in Kensington, west London.
It was supported by Vogue UK to get the British government to agree to sponsor the event and to organize the British Fashion Council,
where designers such as John Galliano and Betty Jackson rose to prominence on the fashion scene. This week was credited with giving a huge boost and a real catalyst for British designers, brands and models.
So far, London Fashion Week has been organized by the British Fashion Council with a number of scheduled shows that aimed to discover new talents There are also unscheduled events aimed to discover new talents allowing them to appear in London Week without paying money for that.
Fashion weeks around the world
Fashion Week is an important event not only for fashion industry, but also for other fields; for example it supports tourism, and has a great impact on the economy and the promotion of the local industry.
Therefore, organizing fashion weeks has became attractive in different cities and cultures.
So far, up to 138 fashion weeks held for different cities and cultures: Russia Fashion Week, Berlin Fashion Week, Shanghai Fashion Week etc…
Other centers of fashion lead the scene such as Vancouver, Los Angeles, Madrid, Rome, Sao Paulo and Tokyo.
WRITTEN BY: Rania Abu Jbarah