Hama Yassen Launches Her Latest Collection
09 Jan
Fashion events

Hama Yassen Launched Her Latest Collection

Hama Yassen Launches Her Latest Collection

At The International Riyadh Fashion Week In Partnership With AlJazirah Ford International Designer Hama Yassen was featured for her most recent modest fashion collection at the eighth installation of the annual Modest Fashion Week, held this year in Riyadh.

With a theme of “Roots to the Future,” the event focused on fashion and culture in 2030. 

Modest Fashion Week was held in December in Riyadh. As the eighth edition of this fashion week, it has quickly risen to one of the biggest four fashion weeks in the world, with the likes of New York and Paris. Held in a different city every year, this was the first time in Riyadh.

This fashion week uniquely displays and celebrates modest fashion. Modest fashion is a worldwide, growing trend that is often associated with veiled women. However, this part of the fashion world encompasses a far larger group, and this event aims to spotlight that. 

This year, modest fashion designer Hama Yassen partnered with AlJazirah Ford International to showcase her new line at this major fashion event. Her line was a stunning addition to the Riyadh Fashion Week. 

 

 

 Hama Yassen at the end of the exclusive show

 

Modest Fashion Week this year was focused on “Roots to the Future.” This theme was intended to highlight what the Kingdom of Saudi Arabia could be like in 2030. With Riyadh posed as the fashion capital of the world, designers like Hama Yassen worked tirelessly on gorgeous modest lines to present at the Al-Faisaliah Hotel. 

This collection by Hama Yassen highlighted the elegance of women’s fashion with modest and stunning suits. The colorful line featured numerous styles with bold colors, incredible fabrics, and unique looks. With inspiration from fashion all across the world, the line provides different levels of modest wear to fit the numerous women who strive for modest fashion. 

Hama Yassen provided a glamorous line of women’s modest business attire in the form of pantsuits. She designed suits that have detachable elements that can be easily added to make the attire adapt to different types of occasions; day vs. evening wear. This part of Hama Yassen’s tribute to Modest Fashion Week will be available for purchase on the Khood online fashion store beginning January 1st. 

 Hama Yassen at the end of the exclusive show

Hama Yassen at the end of the exclusive show

Hama Yassen as a designer

Hama Yassen’s designs are intended to focus on comfort, elegance, and the happiness of the one who wears them. She attended the Burgo School of Fashion in Milan to hone her skills as she draws inspiration from all across the globe. 

In addition to being featured in fashion weeks like the Modest Fashion Week in Riyadh, Hama Yassen has dozens of beautiful styles available through the Khood online fashion store, including some that were featured during fashion week. 

 

Hama Yassen’s stunning lines were featured in partnership with AlJazirah Ford International. Their addition to Modest Fashion Week in Riyadh was most welcome with elegance and happiness and intended to showcase women’s modest fashion. 

Many of these pieces will soon be available for purchase through the Khood online fashion store so that women everywhere can enjoy the designs of Hama Yassen.

 

 

The modest fashion week
28 Nov
Fashion events

The modest fashion week

The modest fashion week

Modest Fashion Weeks event series are the creator and pioneer of the famous modest fashion week concept. 

It is organized by Think Fashion and is dedicated to the modest fashion industry with 2 Billion media reach across the 5 continents. It gathers more than 40 countries, more than 300 designers & brands, 500+ influencers, 100+ buyers and other industry experts.

Modest fashion week Vision and mission

The vision is to create global business relations sustainable and  for the modest fashion industry workers from designers, brands, retail buyers, media, journalists, celebrities, influencers and creative talents. It aims to spread the modest fashion spirit and modest style around the world.

Modest fashion comes with a new proposal of beauty including various types of fashion and different beauty standards. It includes all body types, different cultures and faiths.

What is modest fashion?

The common definition for modest fashion as most experts agree with is the act of covering up of body on purpose. Also, it is a global style where the clothes are covering the body more.

The modest fashion usually is suitable for women who want to be conservative in what they are dressing, which refers to personal, religious or ideological reasons, that doesn’t mean she must wear the Hijab, sometimes the modest becomes a wear style only.

Loose cuts and long cuts and comfortable clothing that covers the body while showing as little as possible, are the key style elements of this fashion.

The world modest fashion market has seen exponential growth is estimated to be worth US$277 billion by the end of 2022, with this figure expected to rise more and more by next year. 

Not only an exponential growth in money but also in searches as a keyword on some social media platforms. Search for ‘modest fashion’ had an exponential growth by 500% in England during the first London Modest Fashion Week in 2017.

Which countries have modest fashion week?

The modest fashion week was held 7 times in several capitals. It was held with 3 times in Dubai. 

  • Istanbul 2016
  • London 2017
  • Dubai 2017
  • Jakarta 2018
  • Dubai 2019
  • Amsterdam 2019
  • Dubai 2021
  • 2022 will be in Riyadh

Modest fashion week has became a cultural movement that sets the latest trends through international modest fashion weeks, and runway shows.

Riyadh Modest Fashion Week 2022

Finally the modest fashion week arrived in the Kingdom of Saudi Arabia with Riyadh Modest Fashion Week 22 on 15-16-17  December at Al Faisaliah Hotel, the iconic venue of the Riyadh city. This will be the 8th edition of the event.

Inspired by the Kingdom of Saudi Arabia 2030 vision, the theme will be ‘’Roots to the Future’’ aiming to highlight the city of Riyadh as one of the fashion capitals of the world. It will be a great home for all modest fashion lovers, as The CEO of the global Modest Fashion Weeks Ozlem Sahin Ertas says.

Riyadh Modest Fashion Week will be hold in strategic partnership with Khood Fashion,The Ultimate Marketplace for Designers.

The unique Riyadh Modest Fashion Week celebration will be open for everyone on December 15-16-17. Three days full of fashion shows, brand booths for shopping and talk shows. 

The exclusive shows will contain:

  • Kaine Designs from UAE.
  • Miha from Turkey.
  • Sultana R. from France.
  • Sawsan Design  from Palestine.
  • Talabaya fromCzhech Republic.
  • Kisva from Kazakhstan.
  • Marina From Turkey.
  • HK Design from Egypt.
  • Rabail Riyaz from UAE.  

parade shows 

  • The String Story, Foulard, Kaafmeem, From the Middle East.
  • Blooming from KSA
  • Lara Ali and Lara Active from UAE.
  • La Noor from Bahrain.
  • Imannoor and Limonette from Turkey.
  • Rossana Brand from Italy.
  • Soumaya Beaudin from France.
  • Daska from the United Kingdom.
  • Nofadeen from the USA. 
  • Younass Designs From Nigeria.
  • Hijab Boutique from Egypt.
  • Lecavalier Elegante From Morocco.
  • Eiman Design from Sudan.
  • Inner Sejuk from Malaysia.
  • Hijaberlin from Indonesia.
  • MTM Design from Kosovo. 

The officials speakers

  • Beki Ksouri and Nasma Elgohari from KSA.
  • Mai Mohamed and Alaa Nobel from Egypt.
  • Kamile Assem from UAE.
  • Audrey Martinez from France.
  • Dalia El Naggarr from Kuwait.
  • Aya Barqawi from Jordan.
  • Rasha Ibrahim from Morocco.
  • More than 100+ selected special guests.
fashion weeks where and when they began?
26 Nov
Facts, Fashion events

fashion weeks where and when they began?

Actually, if we can say that there are many fashion weeks, some refer to cities, others refer to cultures, and wear style sometimes.

but all eyes always turn to the big four fashion capitals, New York, London, Milan, Paris.

 

What is fashion week?

A fashion week in general  is a fashion event, taking place usually in a specific city, scheduled for one week.

In nonstop runway shows, parties and fashion events, where the hottest fashion designers, brands or “houses” display their upcoming season’s collections in runway fashion shows to the media, journalists, celebrities, fashionistas and retail buyers.

These events are a chance for fashion designers to know the critique trends, find new models, and it obviously influences the upcoming fashion trends for the current and upcoming seasons.

 

When are fashion weeks?

Fashion Weeks usually are held twice a year. In September, to show up the spring/summer and in February to fall/winter collections.

 

Where do the fashion weeks take place?

While New York kicks off the Fashion Weeks, London, Milan, then Paris are hot on the top to be the most prominent fashion weeks. which receive the majority of press coverage, and the most vaunted fashion designers of the last century.

There are The Arab fashion week, and The Modest fashion week new entries get a head!

 

Fashion weeks historical facts

  • First signs of a fashion week can be traced back to Parisian designer Charles Frederick Worth.
  • In the beginning the fashion week was called Press Week.
  • The concept of fashion week began in Paris
  • Hiring women to wear couture items in the shop, public places and the beauty salons were the first runway shows.
  • In 1903, a Manhattan shop called Erich Brothers put the country’s first fashion show to lure women into the store.
  • In 1910, many big stores were holding their shows as a marketing style to promote their items and stores, and improve their status.
  • By the 1920s the fashion show was held in the shop’s restaurant during lunch or teatime.
  • To turn the eyes from Paris and give fashion buyers alternatives to French fashion, the first fashion week was held in New York in 1943, during world war II.
  • Eleanor Lambert had been a fashion publicist, who tried to promote the work of American designers while it was impossible to travel to France during the war.
  • “See the best of the best in one place at one time” It was a summary of what Lambert invited workers in the fashion industry and the journalists to Press Week in New York.
  • In 1950 the stores in New York had to obtain a license to have live models.
  • The first fashion week in Paris actually was in 1973, it was organized by the French Fashion Federation.
  • In 1984 London Fashion Week was founded and organized by the British Fashion Council.
  • In 1958 Milan  Fashion Week was founded and organized by the National Chamber for Italian Fashion.
  • The top French designers Chanel, Givenchy and Christian Dior are only allowed to be shown in Paris.

 

Written By Rania Abu Jbarah

Can anyone attend fashion week
24 Nov
Facts, Fashion events

Can anyone attend fashion week?

Can anyone attend fashion week? 

 

When the fashion month comes we all know what that means, especially for those who live near the 4 big fashion cities, Paris, Milan, London, and New York. The question we are probably asking ourselves is, “Can anyone attend the fashion weeks? “

 

Most likely, the direct answer is no. If you are a celebrity, fashion blogger or major buyer (retail), You need to be invited by any one who is related to this event such as designers, designer’s PR representatives.

 

Somehow you can work as an intern or volunteer for the organizers or designers if you just want to attend the show.

Who can attend the fashion week?

Who can attend the fashion week?

How to get invited to Fashion Week?

The Next question will be what we should do to get invited to the fashion week? 

If you are a fashion blogger or fashion writer celebrity or influencer, you will have already got

many invitations to shows, presentations, and events. But if you don’t belong to fashion industry; you need to take matters into your own hands

and try to reach out. You will find below 5 hacks to attend the fashion weeks:

 

Work as PR or Volunteer

Even that means you will work very hard during the fashion events, but you can stay for the show you are interested in, as a reward if you were a volunteer, you can reach the designers, and brands to see if you can be a volunteer to help them at the shows.

 

Be a Celebrity or influencer

Being a celebrity  not only guarantee you to sit in front chairs at some shows but also perhaps you will be invited to model in them. celebrities often dressed by designers to take photos in the runway looks.

Being an influencer has its features also, like gifts, Brand deals, and fashion week invitations. Use the social media channels to make your dream comes true.

 

Be a Fashion Blogger or Editor

Usually the designers and brands send the invitations for fashion writers and bloggers to cover the shows.

 

Be a Photographer, a Hair Stylist or a Model

Modeling not an impossible thing, some casting directors and brands do their research using social media platforms to find new talent. Maybe you are one of them.

If you are in love with fashion, and you don’t want to be a model, you can work to be a Hair or Makeup Artist. Usually you are required to work with designers to create a model look based on their vision. 

Not a model, neither hairstylist. What about photographers? If you have good credentials, we can say congrats!

If you don’t have any of them, stay outside of the Fashion Week venues and start to take your shoot for street style.

Be a Photographer, a Hair Stylist or a Model

Be a Photographer, a Hair Stylist or a Model

Download the schedules of the shows

Yes, as simple as it is, you can search the open shows which you can attend or you can wear your clothes, show up in style, and take some photos outside. not everyone well know that you didn’t attend the shows. 

 

Written by Rania Abu Jbarah

The Arab Fashion Week
21 Nov
Fashion events

The Arab Fashion Week

The Arab Fashion Week

The Arab Fashion Week is the official fashion week in the Arab region, particularly in Dubai. It is also considered one of the most important international fashion weeks, as it was recognized as the fifth international fashion week, along with the fashion weeks in New York, London, Milan and Paris.

The Arab Fashion Week is held in coordination by the Arab Fashion Council and the strategic partnership with Dubai Design District.

It takes place 4 times annually, twice in October and March for women’s, and twice in January and June for men’s.

The Arab Fashion Week

The Arab Fashion Week

Arab Fashion Week, in its 21st edition

The activities of the Arab Fashion Week, in its 21st edition, kicked off in Dubai on 10/10/2022. It  was held as a strategic partnership between the Dubai Design District of the Tecom Group, which is responsible for managing the Media City, and the Arab Fashion Council.

 

The most important feature of Fashion Week this time is the construction of dedicated venues for the event in the Dubai Design District.

 

It included many distinctive events, which were organized for the first time, including shopping experiences, tastings, and entertainment activities. Also, It presented a program full of various experiences and distinctive offers.

 

It aims to consolidating Dubai’s position as a global hub for various major international companies and emerging companies in the fields of fashion, design and creativity.

 

The Arab Fashion Week was held with the participation of elite designers and famous names in the field of fashion. With media coverage from various media for the events of the fall-winter 2022-2023 haute couture season, and the ready-to-wear fashion shows for summer and spring 2023.

 

The Arab Fashion Week has become an integral part of the international fashion agenda.

 

 

Highlights of Arab Fashion Week, October 2022

 

  • The 21st edition of the Arab Fashion Week is the largest ever; it lasted for 6 days, and was full of shows and events.

 

  • The first collaboration of an Arab designer (Jean Louis Sabaji) with a Barbie doll, to be inspired by her collection.

 

  • The plus size models appeared in  the Arab fashion week. one of them is Tunisian model Amani Asibi.

 

  • Showcasing the Emirati fashion brand Amato Couture, designed by Furne One, as his collection was inspired by Maharaja costumes and ancient Indian fashion in a modern way.

 

  • Jordanian designer Farah Bseiso presented the ‘Fallen Rose’ collection from her brand, Mada’in. It was inspired by London gardens, especially the gardens of Buckingham Palace, in honor of the late Queen Elizabeth II. 

 

'Fallen Rose' collection

    ‘Fallen Rose’ collection

 

  • The appearance of Egyptian blogger Lugina Salah on the show, emphasizing the support and empowerment of women.

 

  • The participation of the Emirati brand “The Giving Movement” for the first time in the Arab Fashion Week. It presented its new collection under the title “FiftyMade.

 

  • The fifth participation of the Parisian brand “Winsanto”, which highlights the importance of Dubai in embracing talents and important brands in the fashion world.

 

  • Polish designer Dorota Goldpoint’s show, in which she took the audience on a journey through the meadows and orchards of Poland, as she presented outfits in muted colors full of flowers with touches of golden degrees.

 

Written  By Rania Abu Jbarah

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