Who Are Khood Designers ?

Khoodfashion.com includes the wonderful fashionable people and their unique designs all on one site and today we will introduce to you our Khood designers and their brands.

Hama Yassen

Hama Yassen is a distinguished Jordanian fashion designer and the founder of the khood website. Her work focuses on the values of comfort, elegance and happiness that we hardly find in the clothing options available in the market nowadays.

Hamma Yassen designs are distinctive designs that combine sophistication, modernity and Arabic character.

Her passion as a professional fashion designer

Hamma obtained a degree in Fashion Design from the Instituto di Moda: Burgo School of Fashion in Milan to combine her talent in drawing and design with the most prominent international experiences in the fashion industry. Her work is so diverse that you find daily pieces, various evening dresses and caftans between her designs.

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Hama Hinnawi

The second Khood Designer is Fashion designer Hama Hinnawi. Hama relied on royal elegance, especially as the fashion designer for Queen Rania and she focuses on modern, traditional costumes in her designs. She introduces embroidery into all her pieces to combine it with modern designs.

Hama Hinnawi combines Palestinian and Jordanian heritage with designs that can be worn at parties, events and ordinary days.

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Designer Bayan Abu Talib IS Behind the trademark “Terkwaz”. She is an architect who has loved all kinds of design since she was in school. she worked in the field of handicrafts and upon her graduation she pursued her passion in fashion design and launched (Terkwaz). Terkwaz contains many designs that are suitable for all occasions, such as abayas, formal and evening wear, which are distinguished by various colors, fabrics and cuts.

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Amer Atta

Amer Atta, a jewelry and accessories designer, started his career in making necklaces in different large  sizes  and with different materials, then he moved to  making head accessories for brides and various occasions.

Amer Atta has a variety of head pieces to suit all occasions. He pays attention to the finest designs and details and you will find what suits you as he draws inspiration for his collections based on the time of year, fashion lines and the latest wedding dresses designs.

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Roua Almawally

An Iraqi fashion designer. She started her journey in fashion design from Sweden, specifically Malmo. Also, She studied fashion design, and her designs were inspired by the clothes of Swedish women who adopt simple looks and solid colors without decorations.

Roua started designing clothes to help hijabi women keep up with fashion trends and remain modern as it was not easy in Sweden to find suitable clothes for hijabis, that’s why she started making them herself.

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Eman Al Ahmad

A young Jordanian designer who started her career in 2006 between Jordan and Kuwait. Eman’s designs reflect the traditional dress in a modern and fashionable way, and she was specialized in designing high-end abayas and caftans.

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Sarah Ishtar

The creative Iraqi designer, Sarah Ashtar, started her career in 2016.

Sarah is known for her simple elegant dresses, in bright colors and comfortable designs.

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Dima Al Hasanat

She is a Jordanian fashion designer residing in Kuwait who has designed wonderful evening dresses with distinctive and exceptional designs that make anyone wearing it  the star of the ceremony.

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Zeina Ali

A Jordanian fashion designer who mixed engineering and her love for fashion in her designs. Her designs were inspired by women’s strength, grace and femininity. she was known for her exceptional ability to mix between colors and materials to produce strong and bold designs that suit modern women. Her abayas and dresses suit all occasions.

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Nisreen Kittaneh

Fashion designer Nisreen Kittaneh always tends to design modest pieces that suit modern women, whether wearing a hijab or not. She strives to make her pieces suitable for all ages and sustainable so that they are used for more than one occasion.

Rayan Fleifel

She is the designer behind the brand “La robe de raya” which specializes in designing distinctive abayas that you can wear, whether on a dress or jeans and some daily pieces such as jackets and caps.

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The brand ME LA MODA has a variety of designs. It has practical designs and pieces suitable for hijabis “long sleeve”, and there is a distinctive collection of simple and elegant evening dresses. Also, Jumpsuits are available for all occasions

ME LA MODA is also distinguished by its affordable prices.

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Tanya Naber is the designer for this brand, having worked as a personal stylist for several years.

ByT launched its first collection in 2014. It began producing caftans of multiple colors and designs, and from there expanded to provide ready-to-wear wear in the field of accessories and sportswear. The brand derives its inspiration from the latest fashion trends.

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Art Nouveau

Jordanian designer Fedaa Assaf started the Art Nouveau brand, which focuses on traditional and modern designs, drawing inspiration from Jordanian and Palestinian heritage and presenting it in a modern style.

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Those are Khood Designers for now. We will keep you updated.

By: Hala AlZoubi

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Mistakes Even the Most fashionable Women Make

We all make mistakes, and when it comes to fashion, all it takes is one look at an old photo to remind us of that fact. Because while trendsetting chic women give off the appearance of always getting it right, there are certain mistakes every woman can relate to. So let’s take a look at those Fashion mistakes  we all do (and then regret).

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Fall Essentials Every Girl Should Have in their Closet

It’s almost here, Fall, our favorite season and probably the most beautiful season of all! It’s also every Fashionista’s favourite season as it’s the perfect season to dress up. Think about incorporating some cute tall boots and short dresses and skirts or that stylish fur coat with a sexy leather ankle boots! Beautiful, right? So, if you want to step up your game this year, you will need to build a strong Autumn closet. Although fall comes once a year, these items will last for seasons to come. So here are the Fall Essentials to add on your Wardrobe!

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Easy Simple French Styling Tips To Live By

It’s more than just the pieces they wear, it’s also how they wear them that makes French style so desirable . It oozes inspiration and It’s attainable too. Here are some French styling tips that you can try out right now!

1. Mix feminine and masculine

Mixing masculine and feminine shows some major style, not to mention it’s unique and chic. Wearing a suit with heels or taking a men’s blazer and pairing it with something flirty is the best way to achieve that look. Also, a slip dress looks great with a menswear blazer.

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Fashion Designers after Beirut Explosion

What next for Lebanon’s Fashion Designers after Beirut Explosion? How would they rebuild their community?

An explosion that rocked Beirut destroyed the headquarters of internationally renowned couturiers like Elie Saab, Zuhair Murad, Rabih Kayrouz and many others. It also came at a time when Lebanon was already facing economic collapse and the coronavirus.
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The blasts, believed to be caused by 2,750 tonnes of ammonium nitrate stored at the city’s docks for six years, rocked the city on August 4, shortly after 6pm, killing and injuring thousands. The impact was so strong that it devastated a large part of the port area, including part of the city’s fashion district.
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Lebanese fashion designer Amine Jreissati closed his ground-floor store after being altered by  the sounds of a disturbance at the nearby port. He headed up to his home, one floor above the showroom, to turn on the TV news. Three minutes later he was thrown to the ground, the windows and doors blown out, as the second of two explosions rocked the Lebanese capital.
Viewing his premises from the street, Jreissati said “There was no showroom anymore,”. He recalls  “The entire façade of the showroom got shoved to the back and it took everything on its way. If I was there, I would have died.” Taken in an ambulance with 16 other people, Jreissati received stitches to his head and hand at a second hospital after being turned away from the first due to overcrowding.
Jreissati says that three-quarters of the stock of his fashion brand Boyfriend has been ruined by the blast that devasted Pharaon Street which also housed design studio David/Nicolas and shoe designer Andrea Wazen’s flagship store.
“Thanks God we are all safe – everybody at the company is safe,” says couturier Zuhair Murad, speaking from his home. Murad’s staff of 200 left the 11-storey office block which comprises the headquarters and atelier of his eponymous couture and ready-to-wear label is situated several hundred metres from the port. “We had left the just 10 minutes before Beirut explosion hits. “We lost everything,” says Murad, “all my memories. I built this building stone by stone, day by day, night by night. It was my dream to build my fashion house in Beirut, in my city, in Lebanon where I was born but in one second everything went and I lost everything.”
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Along with clients’ couture pieces and bridal gowns, the company’s 20-year archive has been wiped out, as well as the designer’s art collection. On seeing the devastation, Murad says, “I was crying like a kid,” adding, “no words can express our sadness.”
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Murad founded his brand in 1997, and quickly built up a loyal following for his sensuous, feminine designs. In 2001 he began showing on the official Haute Couture schedule in Paris, and soon his designs were regularly worn by singular stars, such as Beyoncé and Jennifer Lopez. In the last year alone he has dressed Hailey Bieber, Tracee Ellis Ross and Kerry Washington in his extraordinarily detailed beaded gowns. Sofia Vergara’s wedding gown, one of his most famous creations, took 1,657 hours to make.) . “I like when women feel sensual and confident and happy wearing my dresses,” he says. 
Now, he will have to rebuild from the ground up. “The effort of many, many years went in a second,” he says. “It’s unbelievable – I built these offices stone by stone, day by day. It was a very sad feeling, I cannot express my sadness and my sorrow.”
The pandemic has been a challenging period for Murad, and for Lebanon at large, currently experiencing its worst economic crisis in decades following a period of political unrest. “My line is mostly for red carpet events and weddings. During the pandemic there have been no occasions like this – we skipped resort, and we skipped the couture shows in July, too,” he says. “We want to be ready again in January with a live collection.” Murad’s clients are an international bunch; bridal is one of his biggest revenue “Now, there are weddings for just 50 people. Many brides have postponed,” he says.
Many are leaving the city, too, an option he has considered, but cannot support. “It’s such a beautiful country, full of life and history, but the Lebanese people are suffering,” he says. He has an atelier and offices in Paris, but he doesn’t think anything will be solved by moving the business there. “The pandemic is everywhere,” he points out.
Instead, he is determined to rebuild his business in Beirut after receiving calls and messages from clients and friends of the brand. “I feel very blessed and thankful for those who have offered support. They have encouraged me to be positive,” he says. A 20-strong team is working from his home to strategise and plan logistics, and his 250 staff will be temporarily relocated to new headquarters. Eventually, he plans to rebuild the original office building. “It will be an experience but we need to move forward. So many clients are waiting to receive collections – we don’t want to lose the opportunity to deliver the pieces. We are positive, and ambitious. And we will never give up.”
Roni Helou, one of the most committed ethical young designers said “I’m fine but my house and atelier are destroyed.” The Mukhi sisters, jewelry designers Maya, Meena, and Zeenat said: “We’re fine, but the shop’s badly damaged.”  
Rabih Kayrouz was one of several Lebanese fashion designers who posted photos or video footage of the impact of the blast on their offices, ateliers and stores on social media. Kayrouz’s Beirut headquarters appeared to be destroyed by the blast.
Tania Fares, who set up the Fashion Trust Arabia (FTA) non-profit organization to support and mentor MENA (Middle East and North Africa) designers was in the FTA offices at the time of the blast. One of her colleagues, she said, is receiving surgery for an injury. One who was later confirmed to have lost her life is Hala Taya, the fine jewelry designer and one of many women creative entrepreneurs in the city.
At Elie Saab, Lebanon’s most globally recognized fashion house, staff escaped with minor injuries and the business has closed until August 17 in order to make repairs. “By then we will have reorganized ourselves, fixed the damage to the building and go on,” says Elie Saab Junior, the firm’s global brand director.
He continues, “What happened around us is difficult to absorb but it is in our DNA to go on no matter what. Our first choice is to remain in the country, to remain close to our people and to drive our mission from here, at least when it comes to the haute couture craftsmanship that we took 30 years to nurture within the country and that has been passed from generation to generation within our atelier. 
“Our business was already on its knees…before the explosion.,” says Salim Azzam, the joint winner of Fashion Trust Arabia’s [FTA]. 
“No one was shopping. We had almost zero sales locally, and were relying on abroad,” adds the designer who employs 30 women through a social enterprise to embroider his collections. “We were barely surviving before the blast. Now I don’t know what’s going to happen; we’ve kind of forgotten that we have businesses and fashion, and we are just focusing on doing what we can do to clean up and help.”
The tragedy of this latest trauma to befall Beirut on top of Lebanon’s banking collapse, collective protests against politicians and the COVID-19 epidemic is inflicting a toll that the international community cannot now ignore.  
If you love fashion, and enjoy being certain your money is going into a community, you can choose to buy to support Beirut’s talented designers at MatchesFashion.com. 
By: Hala AlZoubi